There is no doubt that Instagram has an incredible reach. It is a social network with the most active followers and being used worldwide. All of us love Instagram!
At first glance, Instagram seems like it's only beneficial for those in e-commerce. Some businesses struggle with figuring out what they could post on Instagram that could really help to grow their brand. And for many, it's just one more social network to manage. Now Instagram allows users to manage multiple accounts from a single device, is become easier for marketing managers to use.
Given a link to your Instagram post, story or in your bio is becoming trending nowadays. It assists the users to increase the reach of their followers and enhance the popularity of their brand as well. Here are some ways to add a hyperlink to Instagram Post and Story.
Links in Captions
If you want to add a hyperlink to your Instagram post, then you can post one in the caption of your photos. Although it won't be a link, it will be a raw unclickable URL. If you want users to go through the link, you just need to copy and paste it into their browser.
This can be a little tricky thing to copy and paste on a mobile device. So, it's a more desirable idea to avoid longer links. Just because of those lengthy links with UTM tracking parameters and all of that. Nobody will want to do that and make your image caption look more contrite.
Instead of it, you should get a URL shortener like Bitly and post short links that have a form of a CTA. There is a lot of URL shortening services, but it's really very important to go through a better option.
Links through Instagram Ads
If you are comfortable with or have an ability to pay for including a hyperlink to your post, then you don't even need to refer people to your profile link, you still have an option. Just pay for the Instagram ads.
Instagram ads are just similar to Facebook ads in lots of ways because they use the same platform.
You'll need to change your account to a Business account. When you promote an Instagram post, you will just convert your post to an ad. This allows you to include links in the caption, but it also means adblockers will block them. Just because people who don't want to see them will ignore the ad.
It costs a lot in comparison to other options. But the performance is generally worth the cost.
Add a Swipe Up Link to Instagram Story
So, if you have 10k + followers then it's a super easy task to add a swipe up link to your story. Let's get check it.
- Choose a photo and upload an image to your story.
- Then, in the story editor, tap the link icon on the top of the screen, Tap+URL.
- Further, type the URL of the website that you want to link to.
- Then, tap Done on the upper right corner of the screen.
Through these simple steps, you can add a swipe up link. But what if you don't have more than 10k followers?
Link in Bio: A Hack for under 10k Followers
- At first, go to your Instagram profile and tap the option 'Edit Profile.'
- Then, add a link that you want to show the viewers in the 'WEBSITE' textbox.
- You can also add something in your bio that indicates what the link exactly is and encourage the followers to go through that link.
- Tap 'Add Story' and upload a photo.
- After then, In the Story editor, tap the sticker icon on the top of the screen.
- Find the @Mention sticker and tap on it.
- Then, enter your own handle.
Also read: Indian Stock Photos
0 Comments